A couple of weeks ago I shared with you some tips and how you can start creating a strong personal brand on Instagram.
Today, I’m sharing the next step.
But before, I wanted to share this quote I found and thought it was worth sharing with you:
“People don’t buy things for logical reasons. They buy for emotional reasons.”
So regardless of what your goal on Instagram is if you really want to position your personal brand, more than introducing what you offer (service, product) you gotta make people fall in love with it.
Here’s how you do it:
1. Become a safe space for your audience
If you want people to fall in love with your personal brand, you need to become a safe haven for your community.
A space where they can talk about their struggles, their problems, insecurities, etc
2. Listen more, speak less
Everyone loves to talk about themselves, but as a creator trying to build your personal brand you need to take yourself out of the equation.
Your page and content are for your audience and about them. Not about you. Let your audience speak, ask them questions, listen to their problems. Make them feel heard and listened to.
3. Show your vulnerable side
If you want your audience to love you, open up and be vulnerable with them too.
Trying to look perfect will not help you building and positioning your personal brand, but it will create distrust and even resentment. Nobody is perfect, and that’s totally ok.
4. Let your personality shine
If you pretend to be someone else or copy what other creators do, this will backfire in due time, and believe me… people will notice it!
If you want people to fall in love with your personal brand, be yourself! Show your genuine side, be authentic, be memorable.
Don’t be afraid to show all the quirky, fun, and spontaneous sides of your personality.
People love that!
5. Be confident!
If you want to be a content creator that influences people to do something, it’s because you are an expert on that something.
Don’t be afraid to show your expertise and knowledge.
People always appreciate people who are confident in their abilities.
I know we tend to doubt ourselves quite often, but you shouldn’t let those doubts dim your light.
Believe in what you have to offer to this world, and emphasize your greatest abilities.
6. Use a unique branding
If you did your exercise before about defining your vision, mission statement, and values, you should be able to choose colors and fonts that align with these and that will speak to your audience.
Stick to them all over your online channels. This includes IG, website, blog, etc
7. Think outside of the box
This one is quite obvious.
The more new and out-of-the-box ideas you can bring into the table, the more memorable you will become.
If you keep saying or sharing what everyone else does, you will never create the impact that you want with your personal brand.
Have you tried anything new in your niche that has worked really well for you?
Share it with your audience.
Become that resource with new a fresh ideas that will keep them coming back for more!
Making your Instagram audience fall in love with you is more than creating great content.
It's about being a human being, being empathic, listening, and showing up for them.
Are you ready to start making people fall in love with your personal brand?
I hope so!
And remember that for more daily social media talks, you can follow @ig.creatoracademy on Instagram.
PS. I have very exciting news! 🥳🥳🥳
If you are a creator who wants to grow, scale, and monetize your personal brand through Instagram. My program Side-Hustle to Full-Time creator is here to help you achieve just that.