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How Often to Post on Instagram in 2024: 10 Lessons from 90 Reels in 30 Days with a New Account (Part 1)

How often to post on Instagram in 2024

Hey friend, In last week's blog, I shared with you that in February 2024, I embarked on a new journey with a fresh Instagram account to experiment with different strategies and content types. I did this because I had been experiencing extremely low reach with my main account so I was really in need of trying new stuff. Among various tactics, I was particularly eager to explore one burning question: does posting more Reels help you grow faster?

With this curiosity, I committed to a challenging pace of posting three Reels per day for 30 consecutive days—totaling 90 Reels. In this blog, I’ll share the intriguing outcomes of this experiment. So whether you're starting a new Instagram or you need to revamp your current one, this blog is going to give you LOTS of valuable insights, which is why I’ve split it into two parts. How Often To Post On Instagram In 2024: Part 2 will be coming out next week, so stay tuned!

How to post more on Instagram with less effort?

Before getting started, you might be wondering how the hell did I manage to post SO MUCH... Well, to your surprise I used AI in every step of the journey which helped me stay more consistent and efficient with my efforts. I don't think I would have been able to do it without it, especially since I’m still posting on my main account. AI has been the best help in this entire process.

If you're curious to learn more about how to use AI to grow on Instagram, make sure to read until the end because I've got a special surprise for you!

How often to post on Instagram in 2024:

10 Key Learnings from Posting 90 Reels in 30 Days

1. Topic Consistency is Crucial for New Accounts

As a new account, maintaining a sharp focus on specific topics is essential. In my case, my new account was a very particular niche: AI in marketing and I created only 3 content pillars (or sub-topics) to maintain even more consistency. I believe that the fewer topics you talk about the better.

This consistency helps the Instagram algorithm accurately categorize your content, ensuring it reaches the right audience. The more defined your niche, the better the platform understands and promotes your account. 

Which is why my content reached so many non-followers during the first 30 days.

How often should you post on Instagram?

2. Quantity Boosts Initial Growth

I had already tested posting multiple times per day with my main account and honestly, I didn't see any significant growth or increase in reach. As a matter of fact, each post was reaching fewer people than normal.

However, with this new account I noticed that in the early days of your account, the quantity of posts can significantly influence growth.

This is basically because frequent posting during the initial 30 days provides rapid insights into what resonates with your audience and what doesn’t, which is crucial for refining your content strategy.

Again, you're feeding more data to the algorithm and more data means more insights, and this means more chances of having your content shown to the right people, which will result in more engagement and faster growth.

3. New Accounts Receive Enhanced Visibility

Now, this is a theory that has existed for a while and while I experienced it with my main account when I first started that account, I wanted to test if it would happen again.

The theory is that Instagram seems to prioritize new accounts by giving them more visibility on the Explore page. This is likely to collect data on user engagement with new content, which helps in refining audience targeting. This ties back to point number two where the algorithm needs data in order to categorize your account properly.

4. Reels Duration Impacts Visibility and Conversion

I know this is something a lot of people struggle with. How long should my Reels be? The truth is that it depends on what the outcome you're expecting from this reel is.

Short Reels, around 5 to 7 seconds, are great for gaining visibility and reaching non-followers but don't bring in many followers, unless your post goes viral just like this example.

Wondering how often you should be posting on Instagram in 2024?

On the other hand, longer Reels, between 45 to 60 seconds, reach fewer people, they might not go viral but tend to convert more viewers into followers.

As a matter of fact, Instagram itself is recommending you to post longer Reels, so this is something you should definitely consider when building your content strategy.

5. Exponential Growth Through Consistent Posting

I know this sounds cliché as F***k but it is true. Consistency is key and I knew this was going to be a challenge while managing my main account, but I committed myself to it.

I posted three reels per day for 30 days. Even on the weekends, even when traveling, and even on days when I didn't feel like it.

The funny part is that during the first 30 days, after 90 posts my account had just reached 1k followers. Here's where most people would quit and if you think about it 1k followers after 90 posts is not that great. You would have expected more, right?

But I kept going and even after 30 days I continued posting 3 reels per day. To my surprise, as soon as we crossed the 4-week period, many of the previous reels started gaining traction which helped me grow over 7k followers in the next 4 weeks.

How often are you posting on Instagram in 2024?

Wrapping up

After posting 90 Reels in 30 days, the results are clear: strategic, consistent content tailored to your audience can drive significant growth on Instagram. Now, this is only half of the experiment, so make sure to tune in next week for part two with lessons 6 - 10.

Want to grow on IG with AI just like I did?

The waitlist for my upcoming mini-course which will teach you exactly this, is already open.

Add your name here to be the first to find out when it comes out if you want to save lots of $$$ and get in on time before doors close otherwise you’ll have to wait more to see that fast growth you desire!


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