Why creators & entrepreneurs should create identity-based goals
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Identity-based goals: what they are and why you need to create them

Actualizado: 16 mar 2023



As a creator or entrepreneur, it can be easy to get caught up in the hustle and grind of trying to achieve certain milestones or achieve success.


But in the midst of all of this, it's important to take a step back and think about what truly matters to you and what you want to achieve. This is where identity-based goals come in.

Identity-based goals are goals that are aligned with your values, beliefs, and sense of self. They are goals that allow you to be true to who you are and what you stand for.


When you set identity-based goals, you are not only working towards something that is important to you, but you are also living in alignment with your core values and beliefs.

Here are a few tips for setting identity-based goals as a creator or entrepreneur:

Reflect on your values and beliefs

Before you start setting goals, it's important to take some time to reflect on what matters to you. What are your core values and beliefs? What is important to you as a person and as a creator or entrepreneur?

Some questions you can ask yourself include:

  • What do I stand for?

  • What is important to me in life?

  • What do I believe in?

  • What are my non-negotiables?

By reflecting on your values and beliefs, you can get a better understanding of what matters to you and what you want to achieve.

Set goals that align with your values and beliefs

Once you have a clear understanding of your values and beliefs, you can start setting goals that align with them. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

For example, let's say one of your values is authenticity.

You could set a goal to be more authentic in your online presence by posting more authentic content and being more transparent with your followers.

This goal aligns with your value of authenticity and is specific, measurable (by tracking the number of authentic posts you make), attainable (if you are consistent in your efforts), relevant (it aligns with your values and beliefs), and time-bound (you could set a deadline for when you want to achieve this goal).

Make your goals actionable

In order to achieve your goals, you need to be able to take action.

To make your goals more actionable, try breaking them down into smaller, more manageable tasks.

For example, if your goal is to increase your social media following, you could break it down into tasks like creating a content calendar, engaging with your followers, and collaborating with other creators.

By breaking your goals down into actionable tasks, you can make them more manageable and increase your chances of success.

Find accountability

Achieving your goals can be tough, especially if you are trying to do it alone. That's why it's important to find someone you can hold accountable for your progress. This could be a coach, a mentor, or a group of like-minded individuals who are also working towards similar goals. Having someone to hold you accountable can help keep you on track and motivated to achieve your goals.

Celebrate your wins

As you work towards your goals, it's important to celebrate your progress and your wins. Whether it's a small win or a big achievement, it's important to take the time to recognize your hard work and celebrate your success. This can help trigger dopamine levels in your brain, which will result in higher motivation and drive.

Reflect and reassess regularly

As you work towards your goals, it's important to regularly reflect on your progress and reassess your goals. This will help you stay on track and make sure that your goals are still aligned with your values and beliefs.

One way to do this is to set up regular check-ins with yourself or with your accountability partner. During these check-ins, you can review your progress and make any necessary adjustments to your goals or action plan.

Be flexible and open to change

While it's important to stay committed to your goals, it's also important to be flexible and open to change. Your values and beliefs may change over time, and it's okay to adjust your goals accordingly.

For example, let's say one of your goals is to become a full-time entrepreneur. As you work towards this goal, you may realize that you value the stability of a 9-5 job more than the freedom of entrepreneurship. In this case, it would be okay to adjust your goal to something that aligns more closely with your values.

Wrapping up

In conclusion, setting identity-based goals is a powerful way for creators and entrepreneurs to stay true to themselves and achieve their goals.

By reflecting on your values and beliefs, setting actionable goals, finding accountability, celebrating your wins, and regularly reflecting and reassessing, you can work towards a future that is aligned with your true self.

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